M
I've bought a lot of NYC merch over the years and Rooted In NYC actually gets it right. Quality construction, real city pride, no generic tourist vibe.
The Numbers Say It All
1000+Happy customers
4.9★Average rating
50+Countries served
24hSupport response
Most Loved Products
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Rooted In NYC Dad Hat
Regular price $20.00 USDRegular price $0.00 USD Sale price $20.00 USDUnit price per -
JV 3 Sticker
Regular price From $5.00 USDRegular price $0.00 USD Sale price From $5.00 USDUnit price per -
JV 1 Sticker
Regular price From $5.00 USDRegular price $0.00 USD Sale price From $5.00 USDUnit price per -
I Drive NYC Pins
Regular price From $15.00 USDRegular price $0.00 USD Sale price From $15.00 USDUnit price per -
Rooted In NYC Cuffed Beanie
Regular price $22.00 USDRegular price $0.00 USD Sale price $22.00 USDUnit price per -
Rooted In NYC Cuffed Beanie
Regular price $22.00 USDRegular price $0.00 USD Sale price $22.00 USDUnit price per -
Empire State of Mind Cuffed Beanie
Regular price $22.00 USDRegular price $0.00 USD Sale price $22.00 USDUnit price per -
Empire State of Mind Cuffed Beanie
Regular price $22.00 USDRegular price $0.00 USD Sale price $22.00 USDUnit price per
Top Categories
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Hats
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Pins
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Stickers
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Rooted In NYC Dad Hat
Regular price $20.00 USDRegular price $0.00 USD Sale price $20.00 USDUnit price per -
Rooted In NYC Dad Hat
Regular price $20.00 USDRegular price $0.00 USD Sale price $20.00 USDUnit price per -
Empire State of Mind Cuffed Beanie
Regular price $22.00 USDRegular price $0.00 USD Sale price $22.00 USDUnit price per -
Rooted In NYC Cuffed Beanie
Regular price $22.00 USDRegular price $0.00 USD Sale price $22.00 USDUnit price per -
Rooted In NYC Cuffed Beanie
Regular price $22.00 USDRegular price $0.00 USD Sale price $22.00 USDUnit price per -
Empire State of Mind Cuffed Beanie
Regular price $22.00 USDRegular price $0.00 USD Sale price $22.00 USDUnit price per
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Joint Ventures Pins
Regular price From $15.00 USDRegular price $0.00 USD Sale price From $15.00 USDUnit price per -
I Drive NYC Pins
Regular price From $15.00 USDRegular price $0.00 USD Sale price From $15.00 USDUnit price per
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JV 3 Sticker
Regular price From $5.00 USDRegular price $0.00 USD Sale price From $5.00 USDUnit price per -
JV 5 Sticker
Regular price From $5.00 USDRegular price $0.00 USD Sale price From $5.00 USDUnit price per -
JV 1 Sticker
Regular price From $5.00 USDRegular price $0.00 USD Sale price From $5.00 USDUnit price per -
Sonic The Beast 1
Regular price From $5.00 USDRegular price $0.00 USD Sale price From $5.00 USDUnit price per
Born Here. Repping It Everywhere.✦The City Runs Through Us.✦
Customer Feedback
Reviews
T
Ordered the cuffed beanie and it's easily my favourite piece now. Comfortable, well made, and the design has real character.
J
Started with one pin and now I have five. Great quality and each one has genuine city detail that other brands miss.
M
I've bought a lot of NYC merch over the years and Rooted In NYC actually gets it right. Quality construction, real city pride, no generic tourist vibe.
T
Ordered the cuffed beanie and it's easily my favourite piece now. Comfortable, well made, and the design has real character.
J
Started with one pin and now I have five. Great quality and each one has genuine city detail that other brands miss.
C
I've put these on my laptop and water bottle and they've held up perfectly. Bold designs that get compliments constantly.
D
You can tell the difference between real city pride and manufactured merch. Rooted In NYC is clearly the former. Everything I've ordered has been excellent.
R
I check the latest additions regularly and they never disappoint. Same quality, same energy, always something fresh worth grabbing.
C
I've put these on my laptop and water bottle and they've held up perfectly. Bold designs that get compliments constantly.
D
You can tell the difference between real city pride and manufactured merch. Rooted In NYC is clearly the former. Everything I've ordered has been excellent.
R
I check the latest additions regularly and they never disappoint. Same quality, same energy, always something fresh worth grabbing.
Blog posts
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Repping New York Isn't a Trend — It's Just Who ...
Plenty of brands try to sell a city as a vibe — something you wear for a season, then move on from. That's not really how it works when the...
Repping New York Isn't a Trend — It's Just Who ...
Plenty of brands try to sell a city as a vibe — something you wear for a season, then move on from. That's not really how it works when the...
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Stickers and Pins Were the Original Way to Say ...
Long before profile bios and curated feeds, there were stickers slapped on laptop lids, pins covering a backpack strap, a bike frame plastered with whatever mattered to the person riding...
Stickers and Pins Were the Original Way to Say ...
Long before profile bios and curated feeds, there were stickers slapped on laptop lids, pins covering a backpack strap, a bike frame plastered with whatever mattered to the person riding...
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The Dad Hat Isn't Just a Hat — It's a Statement...
There's a reason a simple dad hat with a city name stitched across the front hits different than almost any other piece of clothing. It's not trying to be loud....
The Dad Hat Isn't Just a Hat — It's a Statement...
There's a reason a simple dad hat with a city name stitched across the front hits different than almost any other piece of clothing. It's not trying to be loud....
Free shipping on orders over $50
Enjoy free standard shipping when you spend $50 or more. No hidden fees — just more value with every order.
Easy 30-day returns
Changed your mind? No problem. You have 30 days to return your item, no questions asked.
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